FOUNDER
Leena Murthy
I didn’t start with flowers. I started with a feeling that most experiences, however beautiful on paper, left something unnamed missing.
Travel was first. In 2016, I began designing journeys the way I thought they should feel unhurried, considered, with nothing accidental about them. Not itineraries. Atmospheres.
Then I found myself standing at the flower auction in Aalsmeer, Holland. The largest in the world. Stems moving by the millions to Paris, to London, to New York. I kept looking for India on that map. It wasn’t there. That absence stayed with me for a long time. Eventually, it became Foglia d’Oro.
I didn’t want to sell flowers. I wanted to do with flowers what an architect does with a room compose something that changes how you feel inside it. So I trained properly. At the Philippa Craddock Academy in Chelsea. I learned to see a stem the way I had learned to see a journey: as something that either earns its place, or doesn’t.