How to Commission a Floral Art Installation
Menu About What We Do Gallery Our Story How to Commission a Floral Art Installation Blog / How to Commission a Floral Art Installation From Murano glass to bespoke floral sculpture — why the world’s most discerning collectors are now commissioning living art for their homes, events, and private spaces in India and the UAE. You know how to commission a painting. You have done it, perhaps, in a gallery off the Via della Spiga in Milan — a conversation with an artist whose work you have followed for years, a decision made not from a catalogue but from a relationship, from trust, from the certainty that this person understands something about beauty that most people simply cannot access. You know how to commission glass. You have stood in a Murano studio, watching a master glassblower shape something from nothing, and understood that what you were witnessing was not craft in the commercial sense but art in the most serious one — a piece that would cost what it costs because there is no other way to arrive at it. You know how to commission furniture — a table built by a Swiss atelier, a chair from an American studio that has a six-year waiting list and no Instagram account. The commissioning of a floral art installation is no different. The process, the conversation, the relationship — it follows the same logic. What changes is the medium. And the medium, as it happens, is the most alive one of all. Why Serious Collectors Commission Living Art There is a moment in the life of a great collector when the permanent pieces are in place. The walls are hung. The objects are positioned. The rooms are considered and complete. And yet something is missing. What the most sophisticated collectors have understood — in London, in New York, in the great private residences of the Gulf — is that a room of permanent beauty needs something impermanent to breathe. Something that changes with the light. Something that responds to the season, to the occasion, to the particular mood of a particular evening. The floral installation is that thing. Not a bunch of flowers placed on a sideboard. Not a standard hotel arrangement transplanted into a private home. A commissioned floral work — conceived specifically for a space, built by a designer who has studied the room the way an artist studies a canvas — is as much a piece of art as anything that hangs on a wall. The difference is that it lives. And because it lives, it changes everything around it. The Commissioning Process: How It Works at Foglia d’Oro The process of commissioning a floral art installation at Foglia d’Oro begins the same way every serious art commission begins. With a conversation. We begin by understanding the space — its architecture, its proportions, the quality of its light at different hours. We ask about the materials already present: the stone, the wood, the textiles, the colour palette. We ask about the pieces that matter most to you — the painting above the fireplace, the ceramic you brought back from Kyoto, the rug that took two years to find. Then we ask something different. We ask about mood. About feeling. About the emotion you want a room to carry — not when it is empty, but when it is full of the people who matter most to you. A floral installation is not just a visual decision. It is a sensory one. The weight of a stem. The way a particular bloom opens slowly over three days. The faint scent of a botanical that registers below consciousness and changes how a room feels without anyone being able to say exactly why. From this conversation, we begin to select. Not from a catalogue — there is no catalogue. From our direct access to Dutch flower markets, where we source stems that are not available in any Indian or GCC retail market. A variety chosen for its specific colour — not the colour it is supposed to be, but the exact shade that responds to the light in your particular room at your particular hour. The Installation: Where the Work Becomes Art A serious floral installation takes time. A single large-scale commission — a suspended installation for a private dining room, a floor-to-ceiling botanical sculpture for an entrance hall, a table installation for a gathering of twenty — will take between four and six hours to build on site. Sometimes longer. This is not inefficiency. It is the nature of the work. Every stem is placed with intention. Not positioned and stepped back from — placed, assessed, adjusted, and assessed again. How does this stem respond to the architecture behind it? How does this bloom behave next to the one beside it? Does this branch create the line that the composition needs, or does it close a space that should remain open? This is the work that cannot be rushed and cannot be replicated. The glassblower in Murano does not apologise for the time it takes to arrive at something extraordinary. Neither do we. What a client receives at the end of those hours is a piece that is entirely specific to them — to their space, their occasion, their sensibility. It will not appear in anyone else’s home. It cannot be ordered again, because the flowers that made it will not exist in that precise combination a second time. This is what the art world calls provenance. In the floral world, we simply call it the work. What to Commission: Scale, Occasion, and Intent The collector who commissions a Murano chandelier does not ask whether it will fit. They design the room around the piece. The same thinking applies to a floral installation at scale. For a private residence — a home in Emirates Hills, a villa in Palm Jumeirah, a penthouse in Downtown Dubai, or a considered home in Bangalore or Delhi — a floral installation commission typically falls





